Sun and Stern- Coastal Born and Bred

Brand Story:

We Bring the Coast To You

  If there's one thing we have learned from living by the coast for as long as we can remember, it's that the lifestyle and community surrounding it are something you can't find anywhere else.

From boating and surfing, fishing, to bonfires on the beach, life by the coast puts you in a state of mind that we can only describe as 

 "contentment with any direction life takes you"

Finding a way to give YOU a taste of coastal life was our first priority when designing each piece of our collections.  Our products will bring back your fondest memories, from lunch at your favorite seaside restaurant, fishing your friends or family, or a day of surfing with your best friends.  With Sun and Stern one thing is for sure-no matter where you live, be it near the coast or not, you're welcome to come ride the wave!

And of course, what would coastal inspired clothing be without comfort that reminds you of a cool ocean breeze?  Sun and Stern apparel is durable enough to stay with you for years to come, while also being breathable enough to keep you feeling fresh on the hottest of days.

The Coast Gave Us Life.  Now, We Give Back.

With all the memories, experiences and adventures we've had growing up by the coast, we couldn't live with ourselves if we never made an effort to give back.  The fishing industry is one of the pillars of our economy, yet it is also one of the most misunderstood and underappreciated sectors of our nation.

We could not stand for this, which is why we actively provide liquidity to the North Carolina Fisheries Association and the North Carolina Coastal Federation in an effort to improve the quality of life our fishermen and coastal communities.

You can visit their website at


About Our Founder:


I have many fond memories from the small coastal towns of North Carolina where I grew up playing in the ocean and fishing in the sound with my grandfather. These little towns were where the community became family and took care of one another. Sun and Stern strives to preserve a time that is quickly fading away.  There’s nothing like the sun on your skin, the scent of salt water in the air, while you sit on the stern of a boat.  We hope you make fond memories while using our products.
You are likely to find me with my two daughters and husband in or around the waters of Wrightsville Beach, NC boogie boarding, hoping to catch some fish for dinner, but always smiling if we are out on or in the water.
- Sherri O'Neal

Meet The Crew

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